Listen and Lean - Make the Most of Your Feedback

Now, it’s no secret that most people don’t like criticism whether constructive or not, and if you are honest with someone about their shortcomings, you risk making them angry and causing problems.

Unfortunately in business it is a necessary evil that we all have to learn to deal with, without customer feedback we cannot improve/change our service for the better. It’s ok asking a good friend to rate your sales technique or service but you are highly unlikely to get the honest answer that you need, and being told what you want to hear will stop you making any progress.

With the birth of the internet, customers are able to rate any business, at any time they like, whether the business owners have asked for it or not! So encouraging feedback is the best way to harness this feedback to make sure that it does not become a problem for your business.

When implemented the right way customer feedback can have a significant effect on businesses, websites and sales. Encouraging customers and potential customers to provide a review will create trust for your brand and ultimately allow you to make the changes necessary to create an even better product or service!

Feedback will allow you to

·         Identify what works best in your business

·         Find out what people like least about your service or product

·         Make changes wherever necessary to improve your service

So how do you obtain feedback? Simple you ask for it! Whether they are clients or potential clients, you should get feedback.

Much like the “how did we do” surveys you see online all the time… It is important that you ask for reviews so that you know how your business is viewed.

You could use:

Email – Sending an email to someone you have recently spoken to is a quick and easy way to obtain feedback, you could even set up a standard email asking 3 key questions so that it is not too long winded.

Online survey or form – If you have email addresses for contacts, online forms are a great way to get feedback. They are usually set up with tick boxes with a comments box at the end, so they are easy to design, easy to fill out, and easy to get the results you need!

Social Media – Ask a question in your status box, this will encourage your likers and followers to get involved and rate your service

So you shouldn’t be afraid of feedback, in fact it is something that you should welcome! Your customers are the heart of your business, and if they are not happy, your business will not flourish. 

Remember to take notice of what is being said, don’t be insulted or disheartened, simply listen to what you are being told and make the changes that will make your service first class!

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Repeat after me: "I´m Financially Free! Dollars Want Me" 

Matthew E. Alleyne

Founder - DollarsWant.Me